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Prof. David Bell

University of Pennsylvania- Wharton School
Marketing Professor
Even in today interconnected, digital world, location means everything. David R. Bell, an authority on consumer behavior and e-commerce, explains why. A graduate of Stanford University and marketing professor at the University of Pennsylvania Wharton School, David is an award-winning teacher. His studies focus on how we use the Internet and related technologies to search, shop and sell ; a subject he delves deep into in his best-selling book Location is (Still) Everything (New Harvest, July 2014). David developed Wharton first course on digital marketing and e-commerce. His research articles have appeared in all major marketing journals & Journal of Consumer Research, Journal of Marketing, Marketing Science, Management Science and his research has been recognized with the Frank M. Bass Outstanding Dissertation Award, three John D.C. Little Best Paper Finalist awards, two INFORMS Marketing Science Long-Term Impact Finalist Awards, and First Place Award in the 2014 Production and Operations Management Society Applied Research Challenge. An active angel investor in and advisor to a variety of successful Internet startups, David's current research homes in on theories and explanations for geographic variation in the performance of internet retail start-ups including Bonobos.com, Diapers.com and WarbyParker.com. He also serves as an expert witness in consumer internet litigation. A New Zealand citizen, David received his PhD from Stanford University Graduate School of Business.