Ken Segall is a creative director with a successful career in technology marketing, branding,
product naming and strategy. For 12 years he was Creative Director at Apple and worked
closely with Steve Jobs. He revolutionised Apple with his ‘Think Different’ campaign and added
to the world’s vocabulary that powerful little ‘i’ which stands unabashedly before thousands of
Apple products.
Ken also spent time as agency global Creative Director at Dell, IBM, Intel, BMW and Next
Computer. His latest effort was the Ellen DeGeneres campaign for JCPenney that debuted at
the Oscars. He consults usually about branding and naming and keeps a watchful eye on
technology and marketing — offering insights based on his many years in charge of advertising
for some of the most successful and iconic technology companies in the world.