NILF 2015

You know that becoming a digital business is urgent. But, heads-down over journey maps and capability audits, many firms still miss the big picture: Polishing up your existing digital channels and plans won't be enough to battle against digital disruptors and competitors. You must master both digital customer experience and operational excellence. Most firms can't do this alone. They'll have to connect digital resources inside and outside of the company and leverage networks of partners to compete. Join Dane Anderson as he shares Forrester's insights to digital business transformation and set the path for your journey to digital mastery.
- How far along are firms in their mastery of digital customer experience and operations?
- What role do digital ecosystems play in your digital business transformation?
- How are innovative companies leveraging internal and external partners to bring new value to customers?