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Thursday, February 12 • 3:45pm - 4:45pm
Session XII C: 'istrategy': Using Apple's playbook for digital success FULL

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Are there any fundamental rules for success in digital marketing? Why do some marketing campaigns fail to hit the bulls eye? Where do they fail? What are the common themes connecting successful digital strategies? How can organizations ensure they consistently connect with the customer via their campaigns?

avatar for Ken Segall

Ken Segall

Former Creative Director, Apple
Ken Segall is a creative director with a successful career in technology marketing, branding, product naming and strategy. For 12 years he was Creative Director at Apple and worked closely with Steve Jobs. He revolutionised Apple with his ‘Think Different’ campaign and added to... Read More →

Thursday February 12, 2015 3:45pm - 4:45pm PST
Grand Salon

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